The Karoo Winter Wool Festival is an annual festival and a movement that connects people with the origins of their fibre and food, highlighting the full wool value chain. It promotes the use of natural, eco-friendly fibres, supports rural socio-economic development, and grows South Africa’s wool and crafting industries. By linking farmers with buyers, brokers, designers, and consumers, it inspires creativity and awareness. In partnership with Cape Wools SA, the festival offers an authentic, family-friendly, and affordable experience, while showcasing Middelburg as South Africa’s “Wool Mecca.”